Now we’re getting into the serious 💰 — the biggest bag chasers of the IPL world. The Indian Premier League has not only smashed cricketing records but also redefined sports sponsorship in India, making it one of the most valuable sports properties globally.
Here’s a roundup of the biggest IPL sponsorship deals of all time — from league-level deals to team-specific mega contracts:
💎 Biggest IPL Sponsorship Deals (League-Level)
🥇 Broadcast Rights: ₹48,390 crore (2023–2027)
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📺 Winner: Star Sports (TV) & Viacom18/JioCinema (Digital)
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🔥 Combined value: $6.2 BILLION
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⏱️ Valid for: 5 years
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Cost per match: ~₹118 crore
🎥 This is the biggest media rights deal ever for cricket — second only to the NFL globally.
🥈 Title Sponsor – TATA Group: ₹670 crore (2022–2023)
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🏷️ Replaced Vivo mid-way (who had signed a ₹2,199 crore deal for 5 years)
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Estimated: ₹335 crore per season
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✅ Trusted, legacy brand value + Indian conglomerate power
💼 Vivo’s exit led to TATA stepping in with major brand credibility.
🥉 Title Sponsor – Vivo: ₹440 crore/year (2018–2022)
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📱 Biggest single-brand deal before TATA
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Vivo paid ₹2,199 crore for 5 years (paused in 2020–21 due to geopolitical tension)
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One of the most lucrative per-year deals ever in Indian sports
📲 Vivo went all out before pulling back.
🧢 Top Team Sponsorship Deals (Franchise-Level)
🔵 Mumbai Indians – Slice (2022): ₹90 crore/year (reported)
💸 Slice wanted visibility — and MI gave them max screen time.
🟡 Chennai Super Kings – TVS Eurogrip: ₹100 crore+ (3-year deal)
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🛞 CSK signed a mega front-jersey deal with TVS Eurogrip
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Annual value reportedly over ₹30–35 crore
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Massive exposure due to Dhoni-led brand loyalty
🐐 Dhoni + CSK = guaranteed ROI.
🔵 RCB – Qatar Airways (2023): ₹75 crore/year (reported)
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✈️ Qatar Airways replaced Muthoot Fincorp as RCB’s title sponsor
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One of the highest-value deals for a non-title-winning team
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Reflects RCB’s insane social and digital reach
📲 RCB wins the internet, if not always the trophy.
🟣 KKR – BKT Tires & MyFab11 (2022–2023)
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Multi-brand deals including shoulder, chest, and content sponsorships
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Estimated value across all partnerships: ₹60–70 crore per season
🎥 Strong Bollywood brand + deep-rooted fanbase = sponsor magnet.
🟠 GT – Capri Global (2022–2023)
📈 Winning your debut season = brand value on steroids.
🧾 Also Worth Mentioning:
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Dream11 (Title sponsor in 2020): ₹222 crore
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CRED, Paytm, Unacademy, RuPay, Upstox, Swiggy Instamart – league-level official sponsors, many paying ₹30–60 crore annually
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JioCinema offered free digital streaming in 2023 — but earned ₹800+ crore in ad revenue in return!
🏁 Final Thought:
The IPL is not just cricket — it’s a billion-dollar branding machine.
Sponsors don’t just pay for exposure… they pay for immersion.