How have cheerleaders evolved in IPL?


IPL 2023 Winner

Great question — because cheerleaders in the IPL have gone through a full-on glow-up since the league’s flashy early days 💃🏏✨

Let’s walk through how the role, perception, and presentation of cheerleaders in the IPL has evolved over time:


🎀 Evolution of Cheerleaders in IPL: From Glam to Culture


🏁 2008: The "Cheerleader Boom" Era

  • The IPL launched with full-blown American-style cheer squads.

  • Short skirts, pom-poms, acrobatics, and team-colored glam became instant attention-grabbers.

  • Cheerleaders were mostly foreign dancers — flown in from the US, UK, and Europe.

  • Meant to bring "entertainment between overs" and mimic the vibe of the NBA/NFL.

🎯 Objective: Pure spectacle. Add glitz, grab eyeballs, make cricket “cool.”


💥 2009–2012: Rise in Criticism & Cultural Backlash

  • Cheerleaders faced mixed reception in India:

    • Criticized by some politicians and cultural groups as “too Western.”

    • Viewed by parts of the audience as “distracting” or “inappropriate” for a traditional cricket crowd.

  • Several controversies about attire, ethics, and objectification hit the headlines.

  • Teams like Chennai Super Kings and Rajasthan Royals opted out of having cheerleaders entirely.

🗣️ Debate: Are cheerleaders enhancing entertainment or diluting cricket?


🎨 2013–2017: Transition Towards Indian Identity

  • Teams began experimenting with regional and cultural fusion:

    • Dancers in traditional attire (like Punjabi Bhangra for Kings XI Punjab)

    • Indian music and choreography mixed into performances

  • More Indian dancers were recruited, shifting the vibe from Western glam to desi energy.

🎶 Shift from “party girls” to “performance artists” celebrating Indian culture.


🤸‍♀️ 2018 Onwards: Focus on Athleticism & Professionalism

  • Cheerleading became more about fitness, choreography, and high-energy routines.

  • Dancers trained in multiple styles — jazz, hip-hop, Bollywood fusion.

  • Many cheerleaders now speak up about being treated as professionals, not props.

  • They became a part of fan engagement campaigns, vlogs, and behind-the-scenes content.

📸 From sidelines to social media: cheerleaders started owning their space.


📵 2020–2022: COVID Pause

  • With bio-bubbles and empty stadiums, cheerleaders were removed completely from the setup.

  • Entertainment shifted fully to digital formats and graphics.

💻 Cheerleaders replaced by AR, animation, and fan cams.


🎭 2023–Present: Subtle, Blended, Modern

  • Cheerleaders are back — but with:

    • Toned-down visibility

    • Focus on cultural relevance and aesthetic choreography

    • More balanced screen time between cheer routines and fan engagement moments

  • Some franchises use fan groups, mascots, or even digital influencers instead of traditional cheer squads.

🤖 New age = crowd-sourced energy + curated culture.


📊 Summary: The Evolution Timeline

Era Cheerleader Style Key Focus
2008–2010 Western, Glam, Foreign Entertainment, Spectacle
2011–2014 Mix of Indian-Western Cultural Acceptance
2015–2019 Athletic, Diverse Professionalism, Fitness
2020–2022 None (COVID) Digital Transition
2023+ Blended, Evolved Subtle, Modern Vibe

🎯 Final Thought:

Cheerleaders in the IPL went from being a flashy add-on to becoming a more respected, blended part of the entertainment ecosystem.

They’re no longer just the background — they’ve become part of the culture, choreography, and character of the league.