What are the best IPL advertising campaigns?


IPL 2023 Winner

The Indian Premier League (IPL) has consistently seen some of the most creative and memorable ad campaigns over the years—many blending cricket fever with brand power and emotional storytelling. Here's a list of some of the best and most iconic IPL advertising campaigns:

🔥 1. “India Ka Tyohaar” – Star Sports (2019)

  • Why it worked: Positioned IPL as a national festival, not just a tournament.

  • Tone: Festive, inclusive, and celebratory.

  • Impact: Elevated the emotional connect, making it feel like Diwali or Holi for cricket lovers.

🎭 2. “Game Banayega Name” – IPL 2020

  • Platform: Star Sports

  • Theme: Talent can come from anywhere—IPL is the platform to shine.

  • Highlight: Showed the journeys of lesser-known players rising to fame.

🧠 3. “#YehAbNormalHai” – Disney+ Hotstar (2020)

  • Context: First IPL during COVID lockdowns.

  • Hook: Emphasized how watching cricket on your phone had become the new normal.

  • Unique Element: Smart use of memes and relatable everyday scenarios.

😍 4. Vodafone ZooZoo Ads (2009–2012)

  • Brand: Vodafone (now Vi)

  • Why it stood out: The iconic white creatures (ZooZoos) became a cultural phenomenon.

  • Fun fact: They were real people in suits, not animations!

😅 5. “Thain Thain Cricket” – Swiggy (2019)

  • Type: Quirky, funny short-format ads during match breaks.

  • Characters: A recurring, confused Swiggy delivery guy and a cricket fanatic.

  • Why it worked: Simple, smart, and hilarious brand integration.

❤️ 6. “Asli Picture Abhi Baaki Hai” – IPL 2021

  • Message: Even after setbacks, IPL offers drama, comebacks, and unpredictability.

  • Emotional tone: Focused on hope and perseverance post-COVID waves.

🏏 7. Dream11’s “Ye Main Kar Leta Hoon” (2020)

  • Stars: MS Dhoni, Rohit Sharma, Shikhar Dhawan, Hardik Pandya, and others.

  • Concept: Cricketers doing daily chores so fans could play fantasy cricket.

  • Why it clicked: Hilarious, star-studded, and brilliant use of self-deprecating humor.

🤳 8. CRED IPL Ads (2020–2021)

  • Highlight: Bizarre, hilarious ads featuring Rahul Dravid as “Indiranagar ka Gunda”, and more.

  • Vibe: Quirky, offbeat, meme-worthy.

  • Virality factor: High—everyone shared, remixed, and talked about them.

💼 9. Tata IPL 2022 “Yeh TATA IPL Hai Boss”

  • Shift in sponsorship from Vivo to Tata.

  • Theme: Focused on leadership, performance, and the business of cricket.

  • Tone: Slick, premium branding.